One of the most popular ways to generate link juice through a Google Guest Post is to publish content on a website owned by another person. Many people do not know this, but this is actually a great way to generate additional link power. However, this strategy requires that you have some basic knowledge about the topic of the other site. It is important to not pump out content with the same content as you would create for your own website, and make sure to use the proper anchor text and tags.
Secondly, it is vital to conduct an audit of your online presence. Update your social profiles if necessary. Fashion CEOs should focus on Instagram while B2B software founders should focus on LinkedIn. Editorial teams are likely to check your online footprints before accepting a guest post. After all, they want to know that you have the expertise to write relevant content for their audience. Therefore, make sure you use social media as a tool to promote your guest post.
Google’s new link attributes have been introduced in September 2019 to address problems associated with potentially spammy backlinks. As such, they are designed to complement existing ‘follow’ and ‘nofollow’ attributes. These new link attributes will take effect on 1 March 2020. For those who are new to guest posting, this can be quite useful. These new link attributes will help you boost your rankings even more. There are also a few other changes that may affect your ability to get a Google Guest Post.